Editorial Guidelines


The Rules When We Write

More than seven million people visit our site every year looking for unbiased information about insurance and other related topics. And with great readership comes great responsibility, which means we’re dedicated to providing honest and accurate information. 

We find the truth in a number of ways. The stats and facts that we analyze and report are vetted by our internal and third-party research teams, with content created by our growing network of industry experts and licensed insurance agents.  

Every piece of content is reviewed by expert sources, fact-checked, and proofed before publishing. If any mistakes or inaccuracies are found in our content, we will work to correct them as soon as possible.

Wondering how we get the money to do this?

Basically, our partners give us money. Insurance companies and insurance agencies pay us a monthly subscription to be visible on our website. It’s important to note that the money they give us does not control or influence what we say. Our list of what we don’t do to make money:

  • We don’t sell your info
  • We don’t accept gifts for telling someone to buy a certain policy
  • We don’t accept ad dollars from a partner that we don’t think is the best company for our customers

Since we don’t actually make money on the insurance premiums (unlike other companies), we can make sure that we are providing the best info for you.