For Agents

Agent Advantage

Get a digital profile, improve your SEO, get recommended and get referrals


Get inbound, appetite-matching referrals delivered to you in real-time

For Insurance Companies

Insurance Company Advantage

Increase awareness, engage with more agents and drive the business you want

For Associations

Association Advantage

Give discounted subscriptions to your member agents and increase their digital reach



The IA Advantage blog, sharing top clicks and insider tricks for independent agents


The latest news releases


The IA Advantage Podcast, bringing you insurance consumer trends and insight from influencers around the IA channel


Catch up on past issues of the IA Advantage Newsletter


Agent Directory

Browse our the national directory of independent insurance agents

Insurance Company Directory

Browse our national directory of insurance carriers, MGAs and wholesalers

Live Shopper Feed

See who's shopping on right now!

Find an Insurance Market

Locate an insurance provider for your customers


Help Desk

Get support for your Advantage product

Agent Log In

Sign in to manage your Advantage profile

IA Advantage Newsletter

Get top clicks and insider tricks for Trusted Choice agents and the independent agent channel

Past Issues - Last 12 months

February 2024

How Video Helps Your Agency Stand Out

In this issue:

  • 6 Ways Video Can Help Your Independent Insurance Agency Stand Out
  • What Is Keyword Research? How to Help Your Insurance Agency Rank Online
  • Agent Success Story: Sean Donnelly
  • Insurance Companies That Are Lifting Up Independent Agents

January 2024

Best of 2023

In this issue:

  • Best of 2023: What IA Success Looks Like
  • Top Insurance Growth Trends for 2023
  • Agent Success Story Mashup 2023
  • IA Advantage: The insurance industry podcasts you may have missed in 2023

November 2023

7 Tips for Your 2024 Marketing Plan

In this issue:

  • 7 Tips for Building Your 2024 Insurance Agency Marketing Plan
  • Your New Insurance Company Appetite Guide – November 2023
  • Agent Success Story: James Wilson

October 2023

8 Tips for Young Agents

In this issue:

  • 8 Tips for Growing Your Book as a Young Independent Insurance Agent
  • Celebrating an SEO Milestone: An Employee Takeover Podcast
  • Agent Success Story: Corbin Norton

September 2023

The Answer to the Producer Availability Problem

In this issue:

  • Referrals on Demand: The Answer to the Producer Availability Problem
  • FAQ: Advantage Producer Subscription
  • Claim-it Opportunity Trends
  • Success Story Shorts
  • Webinar: Unlocking Your Profile

August 2023

New Way to Manage Your Referrals

In this issue:

  • NEW! Manage Your Referrals with AgencyZoom
  • Cyber Insurance Trends
  • 6 SEO Strategies Independent Insurance Agents Need to Know
  • Agent Success Story: George Whitten

July 2023

NEW! More Control Over Your Business Radius

In this issue:

  • NEW! Enhanced Business Radius for Improved Prospect Targeting
  • Best Ways to Win Claim-it Referrals From
  • Insurance Shopping Trends: Home Edition
  • Claim-it® Success Story: Greg Hagenston

June 2023

Providing Instant Service

In this issue:

  • How Claim-it Allows Agents to Provide Instant Service to Consumers
  • 3 Vehicle Insurance Trends You Probably Didn’t Know
  • ClientCircle: New Name, New Offering for Independent Agents
  • Agent Success Story: Carl Witkowski

May 2023

Insurance Referral Types on

In this issue:

  • 3 Insurance Referral Types Available on
  • Your New Insurance Company Appetite Guide – May 2023
  • New Option for Small Agencies: Broker Buddha
  • Agent Success Story: Jill Roth

April 2023

New! Warm Transfer Referrals

In this issue:

  • New! Instantly Connect with Insurance Prospects through Claim-it
  • Insurance Buying Trends for Small Businesses
  • 101 Weston Labs: Accelerating the IA Channel
  • Agent Success Story: Chuck Greenberg

March 2023

Producer Availability Problem

In this issue:

  • Solving the Producer Availability Problem
  • Your New Insurance Company Appetite Guide – March 2023
  • Artificial Intelligence: Already Helping Agents Today
  • Agent Success Story: Stephen Appenfelder

February 2023

The Uber of Insurance

In this issue:

  • 3 Emerging Insurance Buying Trends Every Agent Needs to Know this Spring
  • Insurtech: Enhancing the Transaction, Not Eliminating the Tradition
  • Join Our Claim-it Webinar
  • Agent Success Story: Melisa Seiler